Every year many fairs, events, and meetings are held all across the globe in order to bring together various known and unknown faces from the textile and fabric world together. At such events meets and greets are held so as to provide the new and promising startups a chance to learn more about the latest trends and discoveries and to better understand its functioning.
These meet and greets also provide the already established companies an opportunity to stay updated about the latest fabric trends so as to see and predict a future for the fabric industry. It is thus advisable to attend such fairs and/or events by anyone who has or is going to have in future any links with the industry.
One such significant event in relation to the textile industry that is soon going to be held is the Homes Textile Premium fair in Spain, Madrid. We will discuss more about this event in the upcoming section.
What do you understand by Home Textiles Premium Madrid?
Home Textiles Premium Madrid is the one and only event which is organized in Spain that is 100% related to the home textiles sector. This event offers you a chance to peek a glimpse at the Universe of trends, patterns, and textures. Here you can know about the fabric trends, current textile and fabric industry situation, and new market developments and analyze such information to use it for your own benefit while planning your strategies for the next year. This event promises you a unique experience to witness the sensation, experience, and innovation coming together to better cognize the unexplored world of textiles.
The Home Textiles Premium, an international Textile Home Fair will starts from the 11th of September and will end after three days of activities on the 13th of September. This year that is 2019 will mark its fifth edition at Madrid “La Caja Magica”. Here you will find publishers and manufacturers mingling with each other and presenting their latest designs, innovations, and trends for interior decoration for both the traditional segments like office, hotels and residential places or catering.
The Homes Textiles Madrid could also be seen as an exclusive event for some particular brands in branches of textiles, fabrics and home textiles which is held annually. In the year 2017, some 1823 visitors attended this event while it had some 71 participants some amongst whom belonged to foreign nations. These figures can probably give you a vague idea about the popularity of this international textile home fair.
Also, the registrations for this event will work on a pre-registration system and thus people who are seeking to attend it should make pre-arrangements.
Why you should be attending this event?
It is recommended to attend Home Textiles Premium Madrid because then you will get a chance to learn from the experts who belong to the fabric industry.
Home Textiles Premium Madrid will provide you an opportunity to mingle with people like retailers, wholesalers, and designers who deal in the residential or catering world. You can also utilize this opportunity to build long-lasting relationships with different brands and even enter into partnerships that you believe can mutually benefit both organizations.
You can utilize this international fair as a chance to even expand your trade overseas if you feel like you are ready.
Because the Home Textiles Premium Madrid provides an opportunity for the big textile firms to unite with professionals like interior designers, decorators, upholstered furniture manufacturers, importers, etc. and stores of the highest levels.
Levantex at Home Textiles Premium Madrid
Levantex this year will also be participating in the home textiles Madrid. Here we will be presenting our products that are promising when it comes to the quality fronts, are designed so as to reciprocate to the priorities of the customers, and are also uncompromising on trends and following the latest patterns. Our products promise comfort and luxury. And another plus point is that they are available at average costs.
We at Levantex also understand out responsibilities and commitments to nature and hence we have decided to do fabrics at home textiles which are eco-friendly and will return to nature without causing any harm to the natural habitat. And thus we will fulfill our part in taking care of mother nature.
For the event we have also expanded our collection in jacquard fabrics as well as in plain fabrics which we will present in different textures and compositions. We are sure that you will find them pleasing. We have also worked on improving our linens and have recovered the designs in frames with different coordinates. We have paid special attention to the present and upcoming trends to bring to you products that you will find trendy and vibrant. We have manufactured all our products while keeping in mind upholstery, hospitality, and home decor in general.
So, if you are interested in the fabrics and textile then you should definitely be visiting Levantex at Home Textiles Premium Madrid.
Home is not just four walls and a roof to cover your head, in fact, it is much more than that. It is a place where you create memories, share intimate moments with your loved ones and enjoy a sense of security and peace. Many people also believe a house to be reflective of the personality of people who are living inside it. Hence the people residing in a house make the best efforts to decorate it and present it as a place that talks of comfort and happiness.
One way by which your place tells your secrets is through the kind of furniture that it has. So, it could be understood as to why the customers get so choosy when it comes to buying furniture. As a seller, you need to take these bonds into account if you wish to perform well in the market. Now if you are asking yourself as to how to attract more customers to your stores then you have come to the right place. Here, we have some tips that might prove helpful in your endeavor. So let’s begin!
How to attract more customers to your stores
Build yourself a properly operating website
Nowadays as the wholesale upholstery distributor of a furniture store, it is considered a good idea to have both an online and an offline presence as it increases your reach to customers. So if you do not already have a functioning website for your store then build one promptly. Also make sure that your website runs smoothly, is glitch-free and loads data speedily. Because if you do not test your website regularly and say it has some glitches or it takes a lot of time to load a page then your customers are not going to feel flattered and they will probably start checking out another website.
Be sure to provide all the relevant information regarding the furniture on your website. Talk about the measurements, color, material, expected life of the furniture item, the prices, etc. and be honest with the details provided. Make sure that your website has the best quality pictures of the said furniture and displays shots of it clicked from various angles. If you are wondering how to attract more customers by this practice then to answer your query the theory here at work is that the more your customer feels informed, the more grows his confidence in your product, and more is his inclination to make a purchase.
Employ friendly faces
At your offline store be sure to employ friendly faces. Recruit salespeople who can potentially charm customers and are honest but sweet talkers. Also, make sure that these people can retain information about the product and answer the queries of customers within seconds. A good salesman can be the key to your success. In order to keep your employees encouraged, you can also use practices like the employee of the month and reward the best performing employee with a fair incentive.
Be sure to provide your customers with these options on your website-
A contact number that is displayed on your homepage as prominently as possible.
An email id, where they can mail you and expect a prompt reply.
A chat feature, so that they can message to get answers quickly.
But what do contact details have to do with how to attract more customers? Well, it is because these contact details will build the trust of your customers in you. Let’s see it this way, consider yourself a customer and making a purchase online. Now would you feel inclined to buy something from a website that has no contact details? Wouldn’t you consider it a fraud? See the point?
Also having contact details will help your customers contact you if they need an answer to any queries. This again helps in building trust between both parties.
Use SEO techniques
If your website is not doing well on the SEO ranking then the chances of your success get reduced. This is because when people are looking to buy furniture, chances are they won’t even see your presence. So you need to figure out and learn how to attract more customers using SEO friendly content. Now if you are not a tech guy and do not know much about these things then you can look for companies who can do it for you. You can find plenty of them so it shouldn’t be a problem.
Have a gorgeous window display made for your offline store
If you have your store in an area where the foot traffic is high then in that case having a beautiful window display can do wonders for you. How to attract more customers through it you ask? Well, this is because your window displays work as traps for the passerby. It attracts potential customers and lures them into checking out your shop. And if the customers enticed by window displays do enter your shop then it increases the chances of an impulse purchase.
Partner with small businesses that operate in your area
Partnering with small scale businesses in your area can help wholesale upholstery distributors. You can enter into partnerships with local brands that operate in different sections but are related to your field. Like for example for your furniture store, you can maybe enter into a partnership with a real estate company or a business that provides moving services. Maybe they can pass on your names to their customers and thus can prove helpful.
So these are some tricks that might answer your query as to how to attract more customers to your furniture store. All the best!