5 visual merchandising tricks to increase your sales at the furniture store

 

 

Merchandising is a marketing technique that aims to get the customer's attention, show the product to be attracted, promote the purchase of the product (offers), and any action in a store to increase sales. There is a merchandising that is:

  • Distributor Merchandising: they are all the actions that seek to generate sales, right image, and optimize the establishment space to encourage sales. For this merchandising, there are two strategies:
  • Seduction: it consists of producing impulse sales, placing the products within reach of the consumer, and bringing the entire flow of customers to the areas we want. In this classification, we modify the store design, presentation of the products, and everything visual factor to attract the customer.
  • Management: it consists of obtaining customer satisfaction, generating sales, and having the highest profitability of them. If you want to use this technique, you must do many market studies and know the client's needs.

Increasing store sales is vital to avoid become bankrupt, to generate feedback with customers, and to receive indirect publicity from customers because of their recommendations. We'll talk about the best five merchandising tricks to increase your sales at the furniture store.

 -Maybe you are interested: Textile trends for 2020: Take note!- 

 

Turn your store visit into an experience

Furniture customers buy from time to time, and sometimes they do not return to the same place because they did not like the furniture store environment or customer service. One trick for a furniture store to have more sales is to improve all aspects of the store, make a reform, and pay close attention to customer service. The improvements you can implement are:

-          Place a children's area: most buyers are parents who want to remodel their home.

-          Offer coffee: there is nothing better than talking about which furniture they will buy for their room.

-          Place a waiting room: many husbands are bored to see sofas all day in many furniture stores, and when they see a place to wait, they will stay in this store.

 Keep your Promotions visible

The promotions, sales, and offers are essential for the strategy of the seduction of merchandising because it makes buyers feel attracted to the furniture store. Marketing is the best tool to make the target audience know your store. Some strategies that you can apply to make promotions visible are:

-          Facebook ads: Use ads on Facebook to all people close to the store.

-          Google ads: Use google ads for geolocated people in the same country as the store.

-          Make banners and directions: Making ads in front of the store can attract customers. You always have to focus on being flashy and not boring the consumer.

-          Use billboards: Any customer who is walking through the city will know that you are promoting your furniture store.

Create decorative spaces that create attraction

As we have said in the previous points, it is important to create beautiful spaces so that there is always attention in the furniture store. A basic example of this is that children are quickly surprised, it means that if the store is fashionable with all the trends and celebrations, children will attract parents who may be interested in some furniture. We can recommend that:

-          Always update the decoration of the store with events and holidays.

-          Have renovations planned throughout the year. When a store changes its image, it stimulates customer curiosity.

-          Decorative accessories also influence the customer's feelings when they are in the store.

Don’t forget the lighting

Enlightenment considerably influences people's feelings and attitudes. Bad lighting can affect all the furniture store staff and customers who want to enter there. Also, an excess of illumination makes everyone who is near the store feel uncomfortable, so we recommend:

-          Hire an interior designer to know how many lights you should have.

-          Use white light to give more encouragement because yellow light could generate heaviness.

-          Always have portable lamps to illuminate sections that do not have much light.

Leave areas of free movement

Standard furniture stores are a bit awkward because wherever the customer moves, there will be furniture that obstructs their path. It is essential to design well the distribution that the store will have and leave one or two large spaces to create comfort in the environment. This point will depend on how you want the furniture, or if you have other advantages that support this point.

The best 5 tips to sell tablecloth fabrics

The tablecloth fabric is the presentation of any dining room, house, kitchen, and it is the most complicated fabric to choose because there is a perfect design for every occasion, season, or that combines with the house decoration. We will give you the best five tips to sell tablecloth fabrics so that your customers always have the best material for the occasion.

1. Show the best fabrics for tablecloths

If customers can take hours looking for the best clothes, here they can take days to choose tablecloth fabrics. Try to show them the best stock you have because you need to generate a sale and meet the needs of the customer. The essential point is "always show the fabrics that can satisfy the customer's need." Levantex always has the best tablecloth fabrics for its customers, such as:

1)  The collection of Hopama Quality has 320cm wide and made with polyester. It has small designs in Jacquard. This fabric is tested to be able for doing special washes and with high temperatures obtaining a good response. 

2)  Urso Quality with 280 cm wide is the collection made with Cotton-Polyester.

3)  The fabrics series of Casa, Mesa, Trenca, and Sagatum of 320 cm wide each are made with polyester. These collections are plain fabrics with different weights for each client.

2. Emphasize the tablecloth style

It is one of the deciding factors to choose a specific type of tablecloth, so it is essential to know the tablecloth style that the client wants. Many times customers choose an inappropriate style for an occasion because they get carried away by their feelings; that is why you always have to emphasize the tablecloth style. To select a tablecloth style according to the client's needs, we need to know:

-          Where will be used.

-          Will it be at day or night?

-          Decoration: The color of the walls, chandeliers, house style, and any characteristic of the place.

-          For what type of celebration: such as children's parties, weddings, 15 years, or is only for domestic use.

-          The season of the year it is: many people take into account the decoration trends by season, so it is good to be on the same page with the client.

3. Present the essential characteristics of the fabric

All tablecloths have different characteristics because there are thousands of styles, sizes, and materials to manufacture them. Many times customers choose a tablecloth for the style, colors, and designs, but they do not take into account the elements or its origin. It is essential that you present the main characteristics of the tablecloths, which are:

-          Types of tissue: there are flat fabrics, knitted fabrics, fiber agglutination.

-          Versatility of the tablecloth: you can request tablecloths that are reversible, and the customer can use it on both sides.

-          Origin of the fabric: the material of the tissues can change by the country of origin, so you must indicate where it comes.

-          Fabric style: Levantex has a variety of jacquard fabrics, plain, with simple textures and designs.

-          Fabric material: it can be silk, satin, brocades, damask, crepe, and thousands of types of fabrics. But beware, the cost can be up to triple for a single tablecloth.

4. Ask the dimensions

If a tablecloth has the wrong dimensions, the decoration can be adversely affected by this mistake. The sizes are related to the style, celebration, and size of the tables where will be used because it is not the same to make a tablecloth for a family table of 1.50 meters and use it in a party table of almost 5 meters long. To know what type of tablecloth fabric is ideal, we will need the following information:

-          Table material: It can be glass, wood, metal.

-          Table length.

-           Table width.

-           How much tablecloth do you want to stand out.

 

-Maybe you are interested: Textile Trends for 2020: Take note!- 

5. What does the customer need the tablecloth for?

The previous tips depend on this last tip because we will not be able to answer any customer request if we do not know what the reason is asking for the tablecloth fabric. We will talk a little about the designs, colors, and materials that we recommend for tablecloths:

-          Hotel: we recommend polyester fabrics with a weight of 220 gr / m2 up to 270 gr / m2, and light colors to make it comfortable to use.

-          Domestic use: The fabric for domestic use depends on the client, and the best one is the stain-resistant fabric to make it much more how to wash it. They can order designs in jacquard, or with plain with some decorative texture.

-          Weddings: Everything will depend on the type of marriage and the place where it will be. Generally, in the night's golden colors are used, in the days outdoors bright and intense colors, and ivory or bone color when it is a gala table. The fabric can be Silk.

Extra tip: Listen to the customer

As five tips are not enough, we decided to make a PD to explain that it is essential to listen to the client. When the clients express their expectations and their requirements, we must take notes and listen to everything they say, because their satisfaction depends on this.

Choice the most original fabrics for bedspreads

  

Fabric for bedspreads is a very important choice for a person who likes decoration or likes to rest with comfortable sheets. In Levantex you can choose the best covers for a bed, like the Geo, Mesto and Melody collection of jacquards, which are the most comfortable and soft fabrics you can choose.

We will talk about bed cover trends, the best types of bed cover fabrics, and what is the effect of having sheets with original designs. In other words, trends produce many sales.

Trends for bedding

When Clients choose a bedspread for their rooms, they are choosing how they are going to dress their beds. That is why it is important to know the different trends that customers would want for their bedrooms, which are:

·         Quilt: It is a bed cover made of wool, artificial fibers, and polyester.

·         Nordic covers: Known as a typical winter cover because it serves to keep warm, and to decorate an entire room with just using it as a cover.

·         Sheets: if you are not searching for comfort, a sheet with a jacquard style will be the best option for winter because it adorns the room with elegance.

Cushions: Unlike the pillows, the cushions are much larger and usually have the same fabric as the sheets of a bed to give harmony to the room.

 

The best types of fabrics for your bedspreads

If the client already knows the type of bed cover he wants, it is time to offer him the best fabrics for more comfort. Each bedspread has a specific fabric to make it, and the best ones are:

Polyester: This fabric is used to make quilts, nordic covers, and sometimes fill the cushions.

Wool: It is the best option to make nordic covers and comforters.

Silk: It is the fabric par excellence that works to make any type of sheet. Also, it is the best to make a design with a jacquard style on it.

Flannel: It is the most economical fabric for sheets, but its quality does not disappoint anyone.

Feathers: It use is exclusive to fill quilts and cushions.

The best colors and patterns for quilts

The most important step is to know the color and patterns that the client wants in their quilts because this is the present and decoration of an entire room. If the bedspread seller knows what the best colors are, he will have a safe sale. The best colors are:

·         Pearl

·         Earth

·         Olive green

·         Bronze

·         Pastel pink

·         Sky Blue

·         Gray

·         Navy blue

 

And the best designs for comforters are:

·         Floral

·         Designs with jacquard reliefs

·         Grated prints

·         Unicolor and without relief

·         With large pictures

And the best designs for comforters are:

·         Floral

·         Designs with jacquard reliefs

·         Grated prints

·         Unicolor and without relief

·         With large pictures